Why Professional Responsive Websites are Crucial to Business Success

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Why Professional Responsive Websites are Crucial to Business Success

All business owners, big and small, want to flourish and be the best of the best in their industry.

With the omnipotent power of the Internet to connect individuals with businesses like never before, it’s essential to stay ahead of the game.

A beautiful, responsive and customised website, however essential, is not the surefire golden ticket to selling your products and services on a large scale.

To succeed, businesses must adopt strategies to build a brand identity for the company and take on the right marketing campaign to help them achieve their short and long-term goals.

Developing a brand identity will not only help you understand who you are and what you do on a deeper level, but it will also help you understand your target audience and help you shape the way you communicate with them.

After all, we all know how big a difference it makes to brand loyalty if you feel included and connected to what that brand is putting out there.

It can be as simple as asking yourself: how do I differentiate my business from its competition?

Developing a professional website that mirrors this well-formed brand strategy for your business will make all the difference in the world. Want to go a step better?

E-commerce websites allow you to sell your products online to a broader market and grow your business like never before.

So, what makes a good website? Put simply: it must tick all the boxes. It must match your brand’s voice, be user-friendly and responsive on all devices, (especially mobile), it must capture and engage your visitors and drive them to action.

Free websites vs. professional websites

With the influx of website platforms offering free designs and development, it’s easy to get sucked into the hype and be attracted to the free, no-obligation website option.

But the question is: are you happy to put your business’ name, reputation, products and services on a website brimming with pop-up ads, flashing banners, page peels and more to overload your website pages? Amongst many things, it’s a recipe for people taking you less seriously and also runs the risk of sending traffic to someone else and promoting their services, rather than your own.

What’s more, free websites also don’t come with any SEO copywriting, aren’t responsive on all devices and won’t rank high on Google searches.

Boost Your Business with a Professional Website

For a high-quality, functional and SEO friendly website, you need professional website developers with years of experience in creating clean, user-friendly and responsive websites for hundreds of clients from every industry.

Professional websites don’t have to cost half an arm and a leg either! Here at Castle Jackson, we separate ourselves from the bunch with our cheap, monthly subscription payments, ongoing customer service, a dedicated Account Manager, SEO copywriting, and no lock-in contracts.

That means that you won’t have to break the bank to get a premium website and can enjoy peace of mind knowing your business is in good hands and help is there when you need it.

As web development experts, we can take the legwork out of the design, development and maintenance of your website, keep it safe and secure and make updates for you at any time, without any extra fees!

Inform, Engage & Inspire

People’s attention spans are shorter than ever. This presents challenges for people who aren’t marketing experts and aren’t sure on the best way to inform, engage and drive them to take action. That’s why it’s best to leave these things to the experts! At Castle Jackson, we will work alongside you to understand your business and its audience and create engaging SEO content and do on-site SEO optimisation to help you rank on Google, engage your visitors and convert them into customers.

Monitor, Tweak and Evolve

No matter how good you may be in your craft, it’s essential to turn to numbers and statistics to measure your efforts online. Using web analytics and tools, we can help you can track a number of things about your website visitors’ behaviours and habits. Google Analytics helps paint a picture of what works and what doesn’t on your site. Leveraging this data can help you make tweaks along the way to listen to what your audience is telling you and make improvements to meet their evolving needs.

For no lock-in contracts, professional websites and ongoing changes, support and guidance, look no further than Castle Jackson. Our Abbotsford based web agency is the perfect solution for businesses locally in Melbourne, Sydney and all of Australia. For more information, make an enquiry today!

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