Trends in Web Development

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Trends in Web Development

The evolution of the Internet has brought remarkable new and brilliant ways to make our personal and professional lives more manageable.

Professional websites have evolved drastically over the years and become more innovative by the day. So much so that today, it’s become a given that you need functional and creative website design and development to offer a unique and impactful user experience.

Say NO to Flash

Using Flash in website development has been a standard practice of web development for years now, but has now become outdated. Flash is now incompatible with smartphones, as it dramatically affects the loading speed of websites. Since people browse websites on smartphones more than any other device, it’s crucial to have a site that is compatible with mobile devices.

HTML5 has now become the universal format on the Internet and is essential to keeping up and improving the user experience on your website.

Link Gallery to Instagram feed

Most businesses realise the growing importance of an Instagram presence. It is an easy way for companies to represent their brand voice and identity online and engage with their customers, as part of your overarching digital marketing strategy. One of the great ways to keep your website content fresh and updated is by syncronising your website’s gallery page with your Instagram feed. As part of your monthly website package, we can sync your Instagram feed with your gallery page, to automatically update whenever you post to Instagram.

Integrating Chatbots

User engagement has become one of the most important things to consider in website development. People need their needs met instantly or at most, a click away and if people cannot find answers to their questions almost immediately, they will give up and go elsewhere. As part of this demand for instant customer service and user connectedness, Chatbots were born.
Conversations between this artificial intelligence and the user are usually done via a text box and are made to simulate human behaviour during everyday conversations.

Chatbots respond to standard questions and perform tasks such as redirecting visitors to relevant web pages where they can find what they’re looking for.

Depending on your type of business, clientele and services, chatbots aren’t 100% necessary most of the time. If your website is easy to navigate, has easily accessible contact options and all the key information one could need, you’ll find a Chatbot may be overkill. That being said, Chatbots undeniably are useful and do help make the user experience easier.

Use of Photo Content

The power of visual communication is undeniable. Most people are visual learners and the effective use of photo content on your website can not only help with engagement but can also add greater meaning and reinforce your messages.

High-quality photos, particularly ones of your own, rather than stock images, give people insight into how you tick and why they should pick you above others. It can humanise you, make it easier for prospective customers to connect with you and show rather than tell why you’re so darn great.

Creative User Interface

To engage visitors, websites must be innovative in its design and web developers must be conscious of this need for designing and developing creative user interfaces.

What’s exciting is the nearly limitless opportunities available for website customisation, to do everything from parallax scrolling, animation and more.

For professional and affordable websites in Melbourne, Australia, Castle Jackson is the web development and maintenance agency you’ve been waiting for.

Our no lock-in contracts, affordable monthly subscription fee, ongoing customer support and dedicated Account Manager are just some of the many reasons to get a brand new or improved website with Castle Jackson.

To learn more or to make an enquiry, get in touch with us today!

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