THE PLAN INTO ACTION
The method on how we approached this project came with strategy. The first stage of this process was to help increase the converting rate of the website to ensure that once the ranking and exposure increased, the website would convert at a high percentage. It was important for us to ensure that the first step was achieved so The Piercing Urge could see that we are not only good at our job but they also would not be putting any additional funds down the drain.
The second stage was strengthening the Search Engine Optimisation copywriting component to the website so over a period of time, the website would rank under the desired keywords. As we watched stage two kick in nicely, we then spoke with the client about dramatically increasing the exposure via Google AdWords. We new this would be a success based on the results they were already receiving with the work we carried out along with the reputation of the business. The rest was history and another success story came from Castle Jackson.
“Elliot gives us a call once a month or so, just letting us know how we’re traveling in regards to traffic and bounce rates and things. Which frees me up and gives me confidence that I’s not just a set and forget type relationship, there is ongoing work that is happening for our company.”
The Piercing Urge
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