The Piercing Urge

WEBSITE DESIGN | GOOGLE ADS

The Piercing Urge

WEBSITE DESIGN | GOOGLE ADS

“Our business was established in 1991, and we have had a website since websites were a thing for businesses really. Through this time, they’ve kind of been at varying levels of professionalism and usefulness.

Our relationship with Castle Jackson began off the back of Elliot walking in one day and letting us know that the website could use some improving and showed us how.

I thought of it and decided that it was worth a shot and CJ developed a site for us. Since then, I’ve actually been really happy with the level of service that I have received from Castle Jackson.

To the point where we didn’t really know what the site was doing prior to signing up with Castle Jackson. When we made the move to CJ, we had to increase our bandwidth and make a few adjustments to account for the amount of traffic that we were experiencing.”

Peter Sheringham
The Piercing Urge

The Objectives

The Objectives

The Piercing Urge was well-known in the local body piercing industry and already had a strong web presence however it was looking to increase the conversion rate on its website. To achieve a higher conversion rate, it was important to focus on strengthening the Piercing Urge’s Google Ranking over time with SEO copywriting and adjustments to the backend of the current website.

Boost Website Traffic

Castle Jackson initially boosted traffic via strengthening the website to allow Google to rank the website better over time. Google AdWords complimented this again later on.

Drive More Leads

Conversion rate optimisation carried out with the website along with correct exposure on Google is what achieved this.

Improve Keyword Ranking

Embedding keywords and locations in the content resulted in an increase in Google ranking under the desired keywords. Google Adwords further strengthened this later on again.  

The Method

The Method

We approached this project strategically by working to achieve incremental gains. Our first step saw the local Castle Jackson team focus on increasing the website’s conversion rate by strengthening its ranking and ultimately generating greater exposure.

Once we proved the value and efficacy of our work, the Piercing Urge developed greater confidence in investing additional funds into SEO. Our team of SEO and digital marketing experts then turned their attention to strengthening the copywriting on the website, integrating specific and relevant keyworks to boost the site’s Google ranking.

The success of our work helped open up conversations with the Piercing Urge about how it could dramatically increase the business’ exposure with a Google AdWords campaign. Through delivering a strategic Google AdWords campaign, we helped the Piercing Urge drive leads to its online store and convert sales for the business with a smooth shopping experience.

The Results

The Results

When we began working with The Piercing Urge, the website was simply assisting the local business to book appointments and wasn’t delivering any extra value. Once Castle Jackson ‘fine-tuned’ a variety of key areas and increased exposure, the website was driving a considerable percentage of The Piercing Urge’s revenue.

+130 Active Users

Within 12 months The Piercing Urge’s active website traffic increased from 5,206 to 11,900 monthly users

new clients

Google Ads is generating over 1,000 leads per month with many new and returning happy customers.

Leaving its mark

With over 39,500 monthly impressions off their ads, The Piercing Urge continues to build on its great exposure.

Testimonials

Testimonials

“Seeing the traffic to our website increase dramatically was the kind of tipping point where we realised that Castle Jackson’s work was making a difference to our business.

With Castle Jackson, it’s not just a set and forget. Elliot explains the next steps, and if you want to take them you do, it’s as easy as that.”

Peter Sheringham
The Piercing Urge

“Elliot gives us a call once a month or so, just letting us know how we’re traveling in regards to traffic, bounce rates and those types of things. Which frees me up and gives me confidence that it’s not just a set and forget type relationship, there is ongoing work that is happening for our company.”

Peter Sheringham
The Piercing Urge

“Our relationship with Castle Jackson began off the back of Elliot walking in one day and letting us know that the website could use some improving and showed us how.

To the point where we didn’t really know what the site was doing prior to signing up with Castle Jackson. When we made the move to CJ, we had to increase our bandwidth and make a few adjustments to account for the amount of traffic that we were experiencing.

Peter Sheringham
The Piercing Urge

“Whenever there has been a glitch or an issue, Castle Jackson prioritise it and solve the problems really easily. As much as these relationships are often reactive, Castle Jackson has to date been the only website developer that is proactive.

Peter Sheringham
The Piercing Urge

Reach Out Today!

Looking to build your business and want to take that next step? Send us an email or give us a call. We’d love to have a chat about how we can help you build your connection to the online world.