We approached this project strategically by working to achieve incremental gains. Our first step saw the local Castle Jackson team focus on increasing the website’s conversion rate by strengthening its ranking and ultimately generating greater exposure.
Once we proved the value and efficacy of our work, the Piercing Urge developed greater confidence in investing additional funds into SEO. Our team of SEO and digital marketing experts then turned their attention to strengthening the copywriting on the website, integrating specific and relevant keyworks to boost the site’s Google ranking.
The success of our work helped open up conversations with the Piercing Urge about how it could dramatically increase the business’ exposure with a Google AdWords campaign. Through delivering a strategic Google AdWords campaign, we helped the Piercing Urge drive leads to its online store and convert sales for the business with a smooth shopping experience.
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