ProRec Plumbing

WEBSITE DESIGN | GOOGLE ADS

ProRec Plumbing

WEBSITE DESIGN | GOOGLE ADS

“Elliot and the local Castle Jackson team are straight up and honest. They wear their heart on their sleeve.

As a young and passionate team always looking to better themselves, they make sure that all of their clients experience the same drive and do everything in their power to provide the best results.

If you want to be the best in business, you have to surround yourself with the best.”

Ricky Recard
ProRec Plumbing

The Objectives

The Objectives

ProRec Plumbing had no web presence and were keen to evolve. They wanted a new website to increase their brand exposure, draw traffic and generate calls. They approached Castle Jackson to help clarify their needs, and to develop and manage their website. Castle Jackson was aware that the client had minimal knowledge about digital marketing, so was mindful to usefully guide them through this transitionary process.

Once the new website launched, COVID-19 emerged and Victoria went into lockdown. ProRec Plumbing became a local essential service and now needed to appear under specific keywords and locations to ensure they would receive quality, local leads. Castle Jackson knew this could be achieved quickly by implementing a Google AdWords campaign.

Increase Website Traffic

Setting up the website and Google Business Listing drew initial traffic.

Gain More Leads

While the website was already creating leads, applying Google AdWords saw the client receive a minimum of four enquiries a day

Boost Keyword Ranking

Google AdWords more than tripled weekly website traffic

The Method

The Method

Castle Jackson took the lead and purchased a domain, set up a Google Business Listing and started creating a draft website. Once the client approved the draft website design, we developed the site content and adapted the copy with SEO/keywords to ensure it was effectively optimised to rank highly on Google.

Over time, we allowed Google to establish a stronger relationship with ProRec Plumbing by consistently encouraging the plumbing customers to write reviews on their Google Business Listing. These reviews led to a steady increase in ProRec Plumbing appearing under keywords and locations, increasing the business’s Google ranking and translating into steady website traffic and enquiries.

Once Covid-19 hit Australian shores, Victoria went into lock down. ProRec Plumbing became a local essential service and now needed to appear under more specific keywords and locations to ensure they would receive quality, local customer enquiries. Castle Jackson developed and applied a Google AdWords campaign, knowing it would be an effective solution enabling the business to rapidly adapt to their new normal. While the website already had content created to organically improve its ranking under keywords and locations over time, Google AdWords generated leads for all keywords and locations within just a few days. Within a week the Google Adwords campaign had more than tripled the increase in ProRec’s enquiries that were originally predicted.

The Results

The Results

The results far exceeded ProRec Plumbing’s expectations. Castle Jackson’s website design and Google Ads strategies generated a large amount of new leads and business for ProRec Plumbing, in addition to strengthening the business’s brand recognition. ProRec were able to adapt quickly to the local Covid-19 situation and successfully grow local business.

+835 Active Users

Within a month of activating Google Ads, ProRec’s active website traffic increased from 60 to ever 562 monthly users.

More Leads

Google Ads generated over 123 leads per month resulting in many new customers and jobs.

Making an Impression

With over 23,500 monthly impressions of their ads, ProRec has gained incredible digital exposure.

Testimonials

Testimonials

“I didn’t see any immediate results from the production of my website. In my industry, people don’t solely use a website as a determining factor as to whether they will hire me or not. Most of the time, people just google it. In saying this, the feedback I did start receiving was that when people did use a google search for plumbers and people clicked on my website, it was much better than any other company the clients looked into.”

Ricky Recard
ProRec Plumbing

“In the case where the same licences and the same registrations are held by each and every plumber, its factors like your appearance, your demeanour, your professionalism and your website that make the difference between a client choosing you over your competitors.”

Ricky Recard
ProRec Plumbing

“In business, it’s all about the one percenters. Every little thing needs to be accounted for the ensure that you can work at your maximum capacity.

Elliot and the Castle Jackson team evidently adopt this mindset as well. I regularly receive phone calls from Castle Jackson asking how they can do better, they have always made life easier especially in the maintenance of the website and the analysis of the success.”

Ricky Recard
ProRec Plumbing

Give us a Buzz!

Looking to build your business and want to take that next step? Send us an email or give us a call. We’d love to have a chat about how we can help you build your connection to the online world.