ProRec Plumbing
WEBSITE DESIGN | GOOGLE ADS
ProRec Plumbing
WEBSITE DESIGN | GOOGLE ADS
“Elliot and the local Castle Jackson team are straight up and honest. They wear their heart on their sleeve.
As a young and passionate team always looking to better themselves, they make sure that all of their clients experience the same drive and do everything in their power to provide the best results.
If you want to be the best in business, you have to surround yourself with the best.”
Ricky Recard
ProRec Plumbing
The Objectives
The Objectives
ProRec Plumbing had no web presence and were keen to evolve. They wanted a new website to increase their brand exposure, draw traffic and generate calls. They approached Castle Jackson to help clarify their needs, and to develop and manage their website. Castle Jackson was aware that the client had minimal knowledge about digital marketing, so was mindful to usefully guide them through this transitionary process.
Once the new website launched, COVID-19 emerged and Victoria went into lockdown. ProRec Plumbing became a local essential service and now needed to appear under specific keywords and locations to ensure they would receive quality, local leads. Castle Jackson knew this could be achieved quickly by implementing a Google AdWords campaign.
Increase Website Traffic
Setting up the website and Google Business Listing drew initial traffic.
Gain More Leads
While the website was already creating leads, applying Google AdWords saw the client receive a minimum of four enquiries a day
Boost Keyword Ranking
Google AdWords more than tripled weekly website traffic
The Method
The Method
Castle Jackson took the lead and purchased a domain, set up a Google Business Listing and started creating a draft website. Once the client approved the draft website design, we developed the site content and adapted the copy with SEO/keywords to ensure it was effectively optimised to rank highly on Google.
Over time, we allowed Google to establish a stronger relationship with ProRec Plumbing by consistently encouraging the plumbing customers to write reviews on their Google Business Listing. These reviews led to a steady increase in ProRec Plumbing appearing under keywords and locations, increasing the business’s Google ranking and translating into steady website traffic and enquiries.
Once Covid-19 hit Australian shores, Victoria went into lock down. ProRec Plumbing became a local essential service and now needed to appear under more specific keywords and locations to ensure they would receive quality, local customer enquiries. Castle Jackson developed and applied a Google AdWords campaign, knowing it would be an effective solution enabling the business to rapidly adapt to their new normal. While the website already had content created to organically improve its ranking under keywords and locations over time, Google AdWords generated leads for all keywords and locations within just a few days. Within a week the Google Adwords campaign had more than tripled the increase in ProRec’s enquiries that were originally predicted.
The Results
The Results
The results far exceeded ProRec Plumbing’s expectations. Castle Jackson’s website design and Google Ads strategies generated a large amount of new leads and business for ProRec Plumbing, in addition to strengthening the business’s brand recognition. ProRec were able to adapt quickly to the local Covid-19 situation and successfully grow local business.
+835 Active Users
Within a month of activating Google Ads, ProRec’s active website traffic increased from 60 to ever 562 monthly users.
More Leads
Google Ads generated over 123 leads per month resulting in many new customers and jobs.
Making an Impression
With over 23,500 monthly impressions of their ads, ProRec has gained incredible digital exposure.
Testimonials
Testimonials
Give us a Buzz!
Looking to build your business and want to take that next step? Send us an email or give us a call. We’d love to have a chat about how we can help you build your connection to the online world.