HAPPY CLIENTS

Karl Knudsen Automotive

WEBSITE DESIGN | GOOGLE ADS | SEO

Karl Knudsen Automotive

WEBSITE DESIGN | GOOGLE ADS | SEO

“Our company started about 32 years ago, although we have only been online for about 10 years, and only been with Castle Jackson for about 18 months.

Our relationship with Castle Jackson began when Elliot decided to cold call in to our workshop in Sydney. Normally, I wouldn’t entertain conversations with people that came in with the intention of selling something, however, Elliot was extremely personable and very well received.

From this, I decided to give them a try. I started out with a gentle investment to see what the results would be like. Straight away, we gained some great online presence.

Over time, through the increased business I increased our spend with Castle Jackson, to include the use of Google AdWords and SEO.”

Karl Knudsen
Karl Knudsen Automotive

THE FIRST STEP

The Objectives

The Objectives

The Objective for Castle Jackson was clear from the start. First we needed to upgrade Karl Knudsen Automotive branding from a digital perspective. During this process we would also focus on the conversion rate optimisation to ensure the business would receive more enquiries. After this first objective was complete it was a matter of putting the website where people find it via Google.

This involved research to ensure that the keywords Karl Knudsen Automotive would not only receive the exposure it needed but would also generate traffic into the website along with enquiries. In order to achieve this objective we needed to break down the process into stages to make sure that no funds were going to waste and that Karl Knudsen Automotive would be gaining exposure, ranking under the correct keywords, traffic flow to the website and a decent increase in enquiries.

boost traffic

We achieved this via Google AdWords and SEO once the website is looking great and converting the way it should be.

more leads

Conversion rate optimisation to the website along with correct exposure on Google is what created this.

keyword ranking

A dramatic increase in keyword ranking ensured that Karl Knudsen Automotive would increase solid leads whilst decreasing time wasters.

“The team at Castle Jackson do good work. They care about their customers and make sure that they are doing everything that they can to get the best results, regularly checking in with us. The results speak for themselves really.

I implore any small business wondering if they can justify the money to give it a shot. They’ve been a great help to Karl Knudsen Automotive to increase our customer, I would recommend them to any small business.”

Karl Knudsen
Karl Knudsen Automotive

THE PLAN INTO ACTION

The Method

The Method

Like every business, more enquiries and customers was the ultimate goal here. In order for us to achieve this objective we needed to do a bit of back-peddling on the existing website so we could ensure that Karl Knudsen Automotive was set up correctly first before the digital campaigns started.

This involved cleaning up the look and feel of the website whilst also carrying out conversion rate optimisation to the website. We needed to achieve this before any Google AdWords or SEO was carried out to ensure that Karl would receive the best return for profit and not risk wasting any of the budget going down the drain.

Once the website has an updated look, feel & was set up to ensure high converting, we then set up the Google AdWords account. Castle Jackson encouraged Karl to do Google AdWords before an SEO campaign so he could see first hand that digital marketing does actually work. The method behind this is to give trust and faith in both Castle Jackson and Google Advertising whilst also not hugely investing and taking a bigger risk at the beginning.

Once Karl Knudsen Automotive was receiving calls via their Googler AdWords campaign it was now time to start pushing the business via Search Engine Optimisation.

By this stage Karl had trust and faith in both Castle Jackson and Google Advertising so it was important to set up realistic expectations for both Karl Knudsen Automotive and Castle Jackson as SEO takes time to build a foundation ranking. This is why it was important the Google Adwords campaign was running as this ranking was slowly building.

“Don’t be afraid to spend a few dollars to go down this path. Castle Jackson are good guys that genuinely care about their customers, and are constantly looking for ways to further assist to ensure the best results.

They’ve been a great help for Karl Knudsen Automotive, so much so that I have recently furthered my spend to more than I wanted to. In saying this, the results have been that beneficial that it’s very easy to justify.”

Karl Knudsen
Karl Knudsen Automotive

ANOTHER GREAT SUCCESS!

The Results

The Results

The results for Karl Knudsen Automotive was an increase in business. This helped eliminate quiet patches through out the year but also helped with the overall branding of the business as well. Karl Knudsen Automotive also has a web agency at his disposal to assist the business in any way from a digital point of view which was not on offer before he met Castle Jackson. For both parties, the result was and remains successful. A common goal was achieved.

+632% Active users

Within 12 months Karl Knudsen’s active website traffic increased from 68 monthly users to over 500 per month.

new clients

Google Ads generated over 40 leads per month. Resulting in many new returning customers and referrals from those customers.

great ranking

Karl Knudsen Automotive now ranks on the first page of Google across several local and city keywords. Resulting in great passive traffic and lead generation.

“This is where I saw the biggest change, the results were extremely beneficial. I make an effort to ask every customer how they heard of us, and it’s fair to say that a large percentage of them come from an online search.”

Karl Knudsen
Karl Knudsen Automotive

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