Karl Knudsen Automotive

WEBSITE DESIGN | GOOGLE ADS | SEO

Karl Knudsen Automotive

WEBSITE DESIGN | GOOGLE ADS | SEO

“Our local company started about 32 years ago, although we have only been online for about 10 years, and only been with Castle Jackson for about 18 months.

Our relationship with Castle Jackson began when Elliot decided to cold call in to our local workshop in Sydney. Normally, I wouldn’t entertain conversations with people that came in with the intention of selling something, however, Elliot was extremely personable and very well received.

From this, I decided to give them a try. I started out with a gentle investment to see what the results would be like. Straight away, we gained some great online presence.

Over time, through the increased business I increased our spend with Castle Jackson, to include the use of Google AdWords and SEO.”

Karl Knudsen
Karl Knudsen Automotive

The Objectives

The Objectives

Karl Knudsen Automotive was finding it challenging to drive traffic to their website and turn leads into enquiries. The local company needed to update their branding from a digital marketing perspective to gain exposure, increase their search engine rankings, and boost enquiries and conversion rates. They had heard that SEO copywriting would increase their Google ranking but were uncertain how it all worked, and they had a limited budget. They turned to Castle Jackson to help!

Increase Website Traffic

After the website was well presented, we boosted traffic using Google Adwords and SEO copywriting.

Gain More Leads

A user-friendly site design and enhanced searchability on Google increased leads

Boost Google Ranking

A dramatic increase in specific keyword ranking allowed Karl Knudsen Automotive to increase leads with the right kind of customers (rather than time wasters!)

The Method

The Method

Castle Jackson applied a multi-phased approach to work within Karl Knudsen’s constrained budget. They assessed the existing website and put forward recommendations of what to fix so it was in the best state to leverage a digital marketing strategy. Testing the integrity of the website structure, and cleaning up its look and feel, was essential to ensure the right foundations were in place to support digital marketing elements. This early work would provide a greater return on investment.

Karl Knudsen Automotive was hesitant about the value of digital marketing so Castle Jackson recommended they try a short-term Google Adwords campaign before launching a longer-term SEO campaign. The Google Adwords campaign meant that when a customer searched for specific keywords, Karl Knudsen Automotive appeared at the top of a search page for an agreed timeframe (eg. 1 month). This immediately attracted more website traffic and helped build the client’s trust in the power of digital marketing.

It was important for the client to understand that SEO is a long-term copywriting approach where specific key words or phrases that customers search for are strategically woven throughout your website copy. These keywords are monitored and logged by search engines and increase a company’s organic web ranking. It takes time to develop your ranking in this way. However, SEO provides a strong, longer-term return on investment when compared to shorter term strategies such as Google Adwords. Getting the Google Adwords campaign up and running meant that the client could sense immediate results while the SEO campaign was being developed. The SEO campaign firstly involved researching the search intent of potential Karl Knudsen Automotive customers to ensure the most suitable keywords would be applied to their site. These keywords were then woven through the website copy, and strategies were developed for continual content updates, all of which would generate the desired increase in website traffic and customer enquiries.

The Results

The Results

Karl Knudsen Automotive now ranks on the first page of Google for specific keywords and has seen a dramatic increase in website traffic and lead generation. They have experienced an overall increase in business, brand awareness and a decrease in quiet seasons throughout the year.

Business owner Karl Knudsen has reaped the benefits of having a local web agency at his disposal to assist the business in all things digital and feels the partnership has been very successful.

+632 Active Users

Within 12 months Karl Knudsen’s active website traffic increased from 68 to over 500 monthly users.

New Clients

Google Ads generated over 40 leads per month, resulting in many new returning customers and referrals.

Great Ranking

With SEO copywriting applied to their site content, Karl Knudsen Automotive now ranks on the first page of Google for specific keywords. This has increased website traffic and lead generation.

Testimonials

Testimonials

“The team at Castle Jackson do good work. They care about their customers and make sure that they are doing everything that they can to get the best results, regularly checking in with us. The results speak for themselves really.

I implore any small business wondering if they can justify the money to give it a shot. They’ve been a great help to Karl Knudsen Automotive to increase our customer, I would recommend them to any small business.”

Karl Knudsen
Karl Knudsen Automotive

“Don’t be afraid to spend a few dollars to go down this path. Castle Jackson are good guys that genuinely care about their customers, and are constantly looking for ways to further assist to ensure the best results.

They’ve been a great help for Karl Knudsen Automotive, so much so that I have recently furthered my spend to more than I wanted to. In saying this, the results have been that beneficial that it’s very easy to justify.”

Karl Knudsen
Karl Knudsen Automotive

“This is where I saw the biggest change, the results were extremely beneficial. I make an effort to ask every customer how they heard of us, and it’s fair to say that a large percentage of them come from an online search.”

Karl Knudsen
Karl Knudsen Automotive

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