THE PLAN INTO ACTION
Like every business, more enquiries and customers was the ultimate goal here. In order for us to achieve this objective we needed to do a bit of back-peddling on the existing website so we could ensure that Karl Knudsen Automotive was set up correctly first before the digital campaigns started.
This involved cleaning up the look and feel of the website whilst also carrying out conversion rate optimisation to the website. We needed to achieve this before any Google AdWords or SEO was carried out to ensure that Karl would receive the best return for profit and not risk wasting any of the budget going down the drain.
Once the website has an updated look, feel & was set up to ensure high converting, we then set up the Google AdWords account. Castle Jackson encouraged Karl to do Google AdWords before an SEO campaign so he could see first hand that digital marketing does actually work. The method behind this is to give trust and faith in both Castle Jackson and Google Advertising whilst also not hugely investing and taking a bigger risk at the beginning.
Once Karl Knudsen Automotive was receiving calls via their Googler AdWords campaign it was now time to start pushing the business via Search Engine Optimisation.
By this stage Karl had trust and faith in both Castle Jackson and Google Advertising so it was important to set up realistic expectations for both Karl Knudsen Automotive and Castle Jackson as SEO takes time to build a foundation ranking. This is why it was important the Google Adwords campaign was running as this ranking was slowly building.
“Don’t be afraid to spend a few dollars to go down this path. Castle Jackson are good guys that genuinely care about their customers, and are constantly looking for ways to further assist to ensure the best results.
They’ve been a great help for Karl Knudsen Automotive, so much so that I have recently furthered my spend to more than I wanted to. In saying this, the results have been that beneficial that it’s very easy to justify.”
Karl Knudsen Automotive
Give us a Buzz!
Looking to build your business and wanting taking that next step? Shoot us an email or get on the blower and we’d love to have a chat about how we can help you build your connection to the online world.