Your local business can more accurately target customers. When creating a Facebook Ad, you can specify demographics like gender, location and age, and lifestyle-based targeting options including interests, behaviours, education and job history.
Facebook Ads allows your business to track ad performance in real-time. There are great resources available for understanding ad performance, including metrics for reach, engagement, conversions and more. This data is updated in real-time so you can adjust your campaigns based on performance.