If you’re looking to get your new businesses on the digital map, rest assured that you’re not the only one. It can be challenging to be easily findable even to the locals in your area as you start out online.
If you don’t have the know how of Google’s requirements, you could be missing out on traffic to your website that can boost your ranking, conversions, and your brand awareness.
According to Google, 82% of smartphone users say they use search to find local businesses. If you aren’t easy to find online, there is a strong chance that you’re missing out.
Without further ado, let’s get into some tips that will help you understand SEO better which can assist you in ranking better on Google and will have you getting some increases to your website’s performance.
1. Do a Competitor Analysis
A reliable and informative place to begin when starting your SEO work, is to do some keyword research.
This can be a painstakingly long process, but there are some easy ways to give you good ideas surrounding keywords that will work for you.
Looking at your competitors and finding out what keywords they rank for is going to benefit you when it comes to your SEO.
When searching your competition, going to websites that let you view their organic keywords SpyFu.com can be really helpful.
Using this method is a great way to save time on keyword research and will help you get closer to targeting the top words you are seeking to rank under in your industry.
2. Google Business Listing
Getting a Google business listing is one of the simplest ways to improve your Google Ranking.
It legitimises your business on Google, you’re providing a quick and easy summary for locals in your area looking for a term like ‘mechanic near me’.
Doing so will not only improve the user-experience of your customer’s online interactions, but doing so is loved by Google, it is more likely you will show up on a section of Google where you are easily findable on maps nearby.
Even if you don’t make it into the top quick finder results, by just having a Google Business Listing, you will be improving your local SEO regardless.
Any SEO specialist Melbourne will tell you that this is a great way to get some great increases in your rankings.
3. Responsive Design
Considered more as an element of website design, making sure to have a great user experience across devices is super important for your SEO too.
Making sure that people can engage and get information from your site is super important, and if people have positive experiences with your site, Google will recognise this and rank your site more favourably as a more authoritative source.
4. Mobile SEO
The majority of people that surf the internet and engage with websites the most use mobile. Gone are the days where you only have to focus on how people view and engage with your site on desktop.
People when on a mobile will do things slightly differently, as they are, pardon the pun, mobile when searching the net.
Baring this in mind, search terms like ‘near me’ will be more present after a search request, and these mobile specific search terms need to be factored into your SEO campaign.
5. Placing locations into your URL
A quick and easy way to get a higher ranking for locals that is low cost, is to put location into your URL.
This step is a great way if you are a local franchise, or if your business services a certain area the majority of the time, like a mechanic.
Local Gyms will be able to rank higher on searches like ‘gyms near me’ if they have the location of that searcher in their URL.
For instance, if someone living in Geelong wanted to know gyms nearby, The first result will be gyms like anytime fitness Geelong, who have the name of the area they are in in their URL, and all over their website.
6. Write Blogs or Articles
Creating content is a sure-fire way to start boosting your Google ranking.
Blogs and articles are really effective ways to hone in on some specific keywords, as you will have content on your site, that can carry long-tail keywords, and can be used to assist Google in finding answers to questions that potentially your customers may ask.
What we are very aware of though is that the longer an article is, the better. Mostly, producing an article that is 1000 to 1,500 is great. It gets a decent amount of traction and traffic. However, one thing to note is that long-form and high-quality content that is roughly 2500+ is the highest performer of shares, backlinks, and traffic.
Does this mean that you as a beginner need to smash out 3000-word articles on a daily or weekly basis? Not at all. Start small and work your way up. Writing for your website is an incredibly rewarding aspect of owning your own business and website, and it will help your Google rankings immensely to do it.
7. The Magic Of Backlinks
Backlinking is an essential part of off-site SEO.
The way in which backlinking occurs is through natural links. These occur when someone links to your content from another site. This typically happens when you have high-quality content.
The other style of backlinking is manual links, this is where you may reach out to someone else’s blog or website and suggest that your article would be a great link for supportive evidence about a claim made in their blog.
Backlinking involves link building with people and websites you wish to collaborate with. Working with reputable and highly authoritative websites is a great place to get your foot in, when you’re working hard to get some boosts to your Google Ranking.
8. Optimise your Images
Ensuring that the images that you have on your site have file names is going to be a helpful boost to your ranking.
Doing so allows you to put relevant keywords in an image description, therefore making your site easily findable if people type in relevant search terms to your business.
Images serve a great purpose for engaging your website visitors, and they can also be great for your SEO. Be sure to optimise these yourself, or make sure that your hired SEO company does this for you to get the best optimisations and SEO practices completed on your website.